- Fan development strategies for B2C businesses.
- B2B partnership generation.
- ROI for companies who invest in sports.
Meet the
Expert
Michael Goldman DBA
About Michael
- Teach, research and consult within a number of marketing-related themes, including marketing strategy, sport marketing, sport business development & sales, branding, and sponsorship.
- Based at the University of San Francisco, while also working with the University of Pretoria's Gordon Institute of Business Science in South Africa.
- Editor-in-Chief of the Emerald Emerging Markets Case Studies collection.
- Focused on assisting students, managers and clients enhance their competitiveness, especially when it comes to acquiring, growing and retaining profitable customers and fans.
Experience
Associate Professor
•
University of San Francisco
2013
—
Present
- Teach and research sport marketing and sales on the Sport Management Master's Degree Program.
Senior Lecturer
•
Gordon Institute of Business Science
2005
—
2013
- Lectured, researched and consulted in marketing-related topics, including Marketing Strategy, Customer Centricity, and Sports Marketing & Sponsorship.
- Johannesburg, South Africa
Education
Gordon Institute of Business Science
DBA, Sport Marketing, 2013
Thesis
The function of sport fan identity in seeking optimal psychological distinctiveness
Gordon Institute of Business Science
MBA, Business Management, 2004
Nelson Mandela Metropolitan University
B.PrimEd, Education, 1997
Awards
- Recipient of the 2015 Paul R. Lawrence Fellowship, Case Research Foundation, October 2015
Publications
- I am distinctive when I belong: Meeting the need for optimal distinctiveness through team identification, International Journal of Sport Management and Marketing, 2016
- Jacques Faul and Cricket South Africa (case study), Ivey Publishing, October 2015
- A process model of sport fan detachment, African Journal for Physical, Health Education, Recreation and Dance, September 2015
Packages with Michael starting from $400
Your Expert Package Includes:
Best Practices
Access to ALL Best Practices authored by TrustedPeer
Expert Michael Goldman DBA on this topic.
Pre-Meeting Discovery Process
Review and analysis of your issue with pre-meeting discovery questions by Michael, followed by
a 30- or 60-minute one-on-one call.
Sample
One+-on-One Call
Your (+colleagues) meeting is directed and focused from the first minute.
Meeting Summary Report
After your call, Michael completes a Meeting Summary Report to provide you with the
session’s discussion topics, analysis, assessment and recommendations for next steps.
Sample
Post-Meeting Engagement
After your meeting, continue your relationship with Michael
on your own, or with TrustedPeer’s support.