Meet the Expert
Michael Goldman DBA
Associate Professor, University of San Francisco
- Teach, research and consult within a number of marketing-related themes, including marketing strategy, sport marketing, sport business development & sales, branding, and sponsorship.
- Based at the University of San Francisco, while also working with the University of Pretoria's Gordon Institute of Business Science in South Africa.
- Editor-in-Chief of the Emerald Emerging Markets Case Studies collection.
- Focused on assisting students, managers and clients enhance their competitiveness, especially when it comes to acquiring, growing and retaining profitable customers and fans.
Meeting Packages from $400
Your Meeting Package Includes:
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Michael Goldman DBA Expertise
Associate Professor, University of San Francisco
My Qualifications
- Designed, delivered and assessed graduate and post-graduate management courses on a number of academic and executive programs in the U.S., South Africa, Kenya and Nigeria, to managers.
- Clients include: PepsiCo, SABMiller Africa & Asia, Nokia Africa, Barclays, and Sasol.
- Through my sports marketing teaching, consulting and research work, I have been exposed to the management and marketing of the FIFA World Cup 2010 South Africa, the Standard Bank Pro20 Cricket Series, and a Springbok test match against New Zealand, and have worked with MTN Group, SuperSport International and the EXP Agency.
- Regular commentator on sports marketing and sponsorship-related issues in the popular press, including CNBC Africa, CCTV News, KCBS Radio, KGO-TV, Carte Blanche, Primedia Radio, SABC, and Independent Newspapers Limited, and have published academically in the U.S., Europe and Africa.
Michael Goldman DBA Expertise:
My Qualifications