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Ask Me About

  • What Makes Gen Z Tick
  • What Gen Z wants
  • How to Reach Gen Z
  • Demographics are destiny for Gen Z
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Meet the Expert

Grace Masback

Consultant Grace Masback
Principal, Voice of Gen Z Consulting
Portland, OR
  • English
  • Spanish: Español
Digital Product:

Skills and Expertise: What's this?

About Grace

  • Visionary student/entrepreneur/advocate
  • Founder, Voice of Gen Z Consulting
  • Works to connect companies to Generation Z
  • Author of The Voice of Gen Z: Understanding the Attitudes and Attributes of America's Next "Greatest Generation" (paperback/e-book) and over 150 articles in such publications as Huffington Post, NYTimes.com, awesomenesstv.com, and MTV.com.
  • Committed to giving young people “voice” on key political and social issues and utilizing multiple platforms to share her unique POV with the world.

Experience

Principal • Voice of Gen Z Consulting
2014 — Present
  • Advise entities ranging from start-ups to Fortune 500 companies on the attributes, attitudes, and preferences of Generation Z
  • Recent clients include Chicago Bulls, Navigate Research, School of Doodle, AwesomenessTV, Wildfang, Yale Center for Faith & Culture
  • www.voiceofgenz.com
Writer/Editor •  Various publications
2011 — Present
  • Founder, WANT (wantnewsforteens.com) a teen website that aggregates content from school papers and youth bloggers worldwide
  • Author of Voice of Gen Z: Understanding the Attributes and Attitudes of America’s Next “Greatest Generation” (softcover and e-book)
  • Written more than 150 articles on topics ranging from teen fashion trends and entertainment options, to profiles of Jon Stewart and Chuck Todd, to series on voting rights, and reviews of Cuban art
  • Organize summer journalism camp for high school students attending schools without journalism programs and/or school papers
Founder                     • Police Peace PDX (www.policepeacepdx.com)
2015 — Present
  • Launched Portland-based organization to promote productive dialogue between local police department and the community
  • Organize community/police forums and advocate for youth “voice” on police issues

Education

Princeton University
History/International Relations, 2021

Keynote Speeches

  • Keynote Speaker, 03/06/2017 Chicago Bulls Brand Summit, "Who is Gen Z and How to Reach Them."
  • Keynote Speaker, 07/22/2016 Navigate Research Annual Summit, "All About Gen Z."
  • Keynote Speaker, 11/14/2014 Portland Incubator Experiment DEMO Day, "WANT News for Teens and the Value of Youth Journalism."
  • Keynote Speaker, 10/12/2014 TIE Oregon Preview Night, "My Journey as a Youth Entrepreneur." 
  • Keynote Speaker, 02/18/2014 Startup Camp PDX Pitch Day, "WANT News for Teens and the Value of Youth Journalism.

Publications

While I have published over 150 different types of articles in numerous publications, the below represents some of my most prominent publications with an emphasis on my Gen Z expertise. 
Packages with Grace starting from $350

Your Expert Package Includes:

Best Practices

Access to ALL Best Practices authored by TrustedPeer Expert Grace Masback on this topic.

Pre-Meeting Discovery Process
Review and analysis of your issue with pre-meeting discovery questions by Grace, followed by a 30- or 60-minute one-on-one call. Sample

One+-on-One Call

Your (+colleagues) meeting is directed and focused from the first minute.

Meeting Summary Report

After your call, Grace completes a Meeting Summary Report to provide you with the session’s discussion topics, analysis, assessment and recommendations for next steps. Sample

Post-Meeting Engagement

After your meeting, continue your relationship with Grace on your own, or with TrustedPeer’s support.
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