Meet the Expert
Eric Meyer
Planning Commissioner, County of San Luis Obispo
- Career building global brands around new lifestyle product categories.
- Defined Skateboarding as a lifestyle category rather than a trend.
- CEO of Simple Shoes; sold to Deckers Outdoor Corp.
Meeting Packages from $400
Your Meeting Package Includes:
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Eric Meyer Expertise
Planning Commissioner, County of San Luis Obispo
Ask Me About
- Brand Building
- How do you build the philosophy of a brand? How do you create brands "presence"?
- Trend Forecasting within the outdoor, action sports, or fashion world
- Where do you look for the most forward ideas?
- How do you interpret the data in a way that leads to successful new ideas?
- Understanding how to build your company's value
- What do buyers of your brand want to see?
- What does your customer want?
- What does your customer aspire to?
- How do you take advantage of your customer's aspirations?
- Which is more important: the company that will buy your brand, the brand itself, the business you sell your products to, or the consumer on the street that will use your products?
- How do you prioritize these?
- How do you most creatively market your brand to capture the attention of the customer?
- Are you creating a new category... or are you a new entry into an existing category?
- How do you take advantage of either.
- How do you prioritize these?
- What brands/products/categories are you going to kill with your product?
- Do you want to build a company and run it forever?
- Are you building a brand to sell so you can cash out and go surfing?
- What is more important: money... or happiness?
- facebook... or instagram? or neither? Why?
- Do you want to build a company and run it forever?
Eric Meyer Expertise:
Ask Me About